The Preference Project

Managed by:
Christian Zuend
Department of Economics, University of Zurich

The Preference Project

Managed by:
Christian Zuend
Department of Economics, University of Zurich

About The Preference Project

Social norms and social preferences affect the way we interact with others everyday. Biologists have come to realize that microbes might have influenced the development of human social behavior, because close interactions facilitate the exchange of microbes between different hosts.

This study collects information on human preferences and social norms to investigates the influence of the microbiome on the development of human social preferences and behavior. After completion of the study, participants will receive detailed feedback on their measured preferences and how they compare to the preferences of a representative sample of Americans.

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Project information

Managed by:
Christian Zuend
Department of Economics, University of Zurich
Joined by: 144 members
Launched: April 27, 2016
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